Volume 2 | Number 2
Online Version: ISSN No: 2709-0590
Print Version: ISSN No: 2708-2490
Price: BDT: 750.00, USD: 25.00
Publish Date: 01, January 2022
This paper is a mixed-method study that aims to investigate the influence of deceptive online advertising on Dhaka residents in Bangladesh, as well as the relevant approach to society and consumption culture. The fundamental assumption is how viewers respond to television and social media advertising that attempt to promote items and services by deception. The study sought to determine whether advertising affects the population's social and cultural characteristics and how society responds to the deceit found in advertisements by recording the perceptions of denizens. It also analyzes how deception in advertisements reduces the stereotypes in the mindset of consumers. The research was conducted to investigate the reinforcement of deceptive internet advertisements and how residents of Dhaka elicit reactions and appeals from viewers when exposed to these commercials. The statistical data has been derived from an anonymous survey questionnaire designed to better understand the targeted audience's shared belief system and actions. The paper attempts to provide an unbiased view regarding the presence of deception in advertising during the increased online shopping among citizens of Dhaka during the COVID-19 pandemic.
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