Journal Reference

Alters, S., & Schiff, W. (2009). Essential Concepts for Healthy Living. Burlington, MA: Jones & Bartlett

Attas, D. (1999). What’s Wrong with ‘Deceptive’ Advertising? Journal of Business Ethics, 21(1), 49–59.

Babbie, E. (2010). LibGuides: Quantitative Research and Analysis: Quantitative Methods Overview. Lib-guides.letu.edu. Retrieved 4 January 2022, from https://lib-guides.letu.edu/quantresearch.

Carson, T. L., Wokutch, R. E., & Cox, J. E. (1985). An Ethical Analysis of Deception in Advertising. Journal of Business Ethics, 4(2), 93–104

FTC (1983). Policy Statement on Deception. Washington DC: Federal Trade Commission. https://www.ftc.gov/system/files/documents/ public_statements/410531/831014deceptionstmt.pdf

Gardner, D. M. (1975). Deception in Advertising: A Conceptual Approach. Journal of Marketing, 39(1), 40-46.

Goldfarb, Avi & Tucker, Catherine. (2011). Privacy Regulation and Online Advertising. Management Science, 57(1): 57-71.

Hirschman, E. & Thompson, C. (2013). Why Media Matter: Toward a Richer Understanding of Consumers; Relationships with Advertising and Mass Media. Journal of Advertising, 26(1): 43-60.

Latour, M. & Henthorne, T. (2013). Ethical Judgments of Sexual Appeals in Print Advertising. Journal of Advertising, 23(3): 81-90.

Lavin, M. (1995). Creating consumers in the 1930s: Irna Phillips and the radio soap opera. Journal of Consumer Research, 22(1): 75–89.

McCracken, G. (1986). Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods. Journal of Consumer Research, 13(1): 71-84

Barbour, F.L. & Gardner, D. (1982) Deceptive Advertising: A Practical Approach to Measurement. Journal of Advertising, 11(1): 21-30.

Randazzo, S. (1993). Mythmaking on Madison Avenue: How Advertisers Apply the Power of Myth & Symbolism to Create Leadership Brands. Chicago: Probus Press.

Russo, J. E., Metcalf, B. L., & Stephens, D. (1981). Identifying Misleading Advertising. Journal of Consumer Research, 8(2): 119–131.

Sherry, J. F, (1987). Advertising as a Magic System. In J. Umiker-Sebeok (ed.), Marketing and Semiotics: New Directions for the Study of Signs for Sale (pp. 441-452). Berlin: Mouton de Gruyter.

Shimp, T. A. & Preston, I. L. (1981). Deceptive and Nondeceptive Consequences of Evaluative Advertising. Journal of Marketing, 45(1): 22–32.

Waugh, J. (2011). Does Advertising Shape or Reflect Popular Culture. Edinburgh Napier University Dissertation. Retrieved 4 January 2022https://www.academia.edu/5485848/Jacqueline_Waugh_ Does_advertising_shape_or_reflect_popular_culture.